Eddy Flagship Store - KSA

A new standalone concept store spanning across two floors. A dramatic front entry with a double-height space. When the consumer enters, they are greeted with a variety of curated displays and installations. The first floor offers an FB (food and beverage) offering, which is visible upon entry. The store has an industrial vibe that draws in the consumer. The interior features exposed painted structural walls and a dramatic lighting installation that connects the exterior to the interior. The layout has been specially curated and made immersive to help the customer envision the products at home. The store aims to create long dwell times within the store, encouraging customers to spend more time there.

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