UNDERARMOUR | CONCEPT STORE - CHINA

Under armour - Sport Apparel outlets. The brief, to sift through the vast array of fixtures & fitting that have to date created different equipment types and retail experiences from city to city and country by country. This ad hoc approach was confusing and inconsistent in look and feel, lacking the energy " I will "ethos of the brand. Working in close collaboration with the client in defining what works and essentially what is required to enhance clarify and bring an authentic Under Armour experience.

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